Why isn't a simple soap enough?
Soaps and detergents that are too aggressive can damage the hydrolipidic film of the skin.
Rich in moisturizing agents, this soft foam purifies the skin without drying it out , unlike ordinary cleansing soaps . Furthermore, it defends it from the harmful effects of limestone and ensures well-being, softness and elasticity for our skin. Thorough facial cleansing in the morning and evening is the basis of every woman's beauty.
Cleansing is also a beauty treatment for our face and, as such, it shouldn't be considered less important than applying creams, scrubs or masks!
Everyday activities put a strain on our skin
Work, household chores, sport and leisure expose us to atmospheric contamination that puts a strain on the skin of the face. A poor quality of the surrounding environment increases the biological age of the skin because it stimulates the production of free radicals , responsible for the appearance of wrinkles.
With the decrease of vitamins E and C, natural antioxidants of the stratum corneum, the supply of oxygen to the tissues consequently decreases, generating the so-called "asphyxia".
All of this inevitably affects our skin which will lose elasticity, appear dull, wrinkled and more easily subject to the appearance of skin spots.